Our Story

MISSING was founded in London in early 2019 by Paul and Deborah Missing. It is a celebration of British tailoring in new and modern forms, designed to be as luxurious as it is functional. Every style is made to be mixed for everyday living.

All our garments are handcrafted in London with an emphasis on hand-cutting and traditional manufacturing methods, using the finest Irish linens woven especially for us. Materials, buttons and other components are sourced from the British Isles. Every piece of MISSING clothing is released in limited runs.

Our first collection of nine tailored pieces takes key elements from design classics that have been adapted for modern life. Seasonless clothing that is designed to live in.

The MISSING brand and styles are the result of a collaborative effort from close relationships new and old here in London.

Our garments are all made by a highly skilled manufacturing studio in North London who specialise in small product runs for a select number of luxury brands. Drawing on expert craftsmanship and traditional hand-cutting techniques, we are driven by a shared passion to bring high quality, ethical and sustainable manufacturing back to London.

Our fabric is 100% Irish linen. We work with a family-run business that have been weaving fabrics using the highest quality yarns for generations, allowing every MISSING piece to be beautifully soft to the touch with a wonderful balance of drape, breathability and comfort.


Led by Alex Gross and Ted Heffernan, All Purpose is the creative studio behind the MISSING branding, and have been on board since the inception of the brand. Based in Hackney Wick and working across fashion, music and art – the duo and their multi-disciplinary studio have been fundamental to MISSING’s visual identity.

Cal Mcrae

Cal McRae is the photographer behind our Doorstep campaign.Shot during the lockdown it features a series of images of some of London’s brightest creatives across the music, art and design scenes, all bringing their unique sense of style to the MISSING garments.

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