About Us
Missing is an independent London label dedicated to crafting enduring year-round garments from the finest Irish linen and luxury natural fibres. Combining classic British tailoring with limited run, local production, we replace fast fashion and excess with honest craftsmanship, timeless styles, and true transparency.
The story of Missing began with a simple frustration; clothes were no longer built to last. Trends moved too fast, fabrics felt disposable, and true quality was hard to find.
We set out to create something different by abandoning seasonal cycles in favour of timeless quality design – crafting clothing that actually improves with age and wear. Clothing Designed To Live In.
Crafted with Purpose
Every garment tells a story of careful sourcing and local making.
The Materials: Rather than sourcing standard off-the-shelf materials we partner directly with a world class mill in Ireland to develop the custom linens woven exclusively for Missing. The British melton wool and brushed cotton twill are woven in the North of England.
The Hardware: Hand finished with authentic English Trocas shell buttons stamped with our signature six hole ‘M’ button.
Made in London: Every single piece is produced in small batches in London by a third-generation, family-run manufacturer.
No Sales, No Waste: We make only what is needed. Our clothes are built to be worn year after year.
CLOTHING DESIGNED TO LIVE IN
The brand was founded in 2020 by husband and wife team Paul and Debbie Missing, who brought together their collective backgrounds across art, design and luxury retail. Driven by a shared obsession with British tailoring and textile heritage, they decided to join forces and create an independent clothing house from the ground up.
By remaining directly involved in every step of the sourcing and making process, Paul and Debbie ensure that the initial design integrity translates perfectly into the final garment.